Dubbed the Anti-fascist warrior hairdresser by The Daily Telegraph Vidal Sassoon is probably best remembered as a style icon who along with Mary Quant revolutionised fashion in the sixties,more than practically anyone else they made the sixties swing.
However he was also an Anti-fascist activist who was involved with the legendary 43 group.
After the war many of the British fascists who had been interned were released and were soon up to their old tricks.The returning troops were confronted with fascists scapegoating the Jews once again and stirring up Anti-semitism.
The Holocaust was a new outrage and fresh news,and a group of Jewish ex-servicemen decided to do something about it.In a completely uncompromising way.
Sassoon spoke about it to Julian Kossoff in 2010:
"When I came back to London after the evacuation I was 17," he recalls. "I wanted to be a footballer but my mother insisted I get a profession, so I was apprenticed to a very distinguished hairdresser called Adolph Cohen, who was known by everyone as The Professor. It was a happy time. We lived on the fourth floor of a Petticoat Lane tenement building, where the smell of bagels wafted up from the bakery downstairs.
"The Lane was a maze of colourful humanity, people cared for one another, and showed a kindness that knew no barriers of race. But then that popinjay Mosley was released from prison, where he had spent most of the war. And our lives were to change for the worse.
"Suddenly, there were fascists preaching hate on every corner," says the cool pensioner, his voice tightening a little with anger that seems undimmed by the passage of time. "These rabble-rousers were the same Nazi sympathisers who had spent the war years in prison, and were now starting up where they had left off.
Never Again!
"Their speeches and their literature depicted us, the Jews, as coarse, ugly caricatures with long beards and dirty finger-nails, dressed in black gabardine. And they hurled the same abuse that I remembered from the 1930s, when we had to walk through Paddington in a crocodile to school. I was too young to do anything about it then but I had never forgotten the fear. En masse, when you've got a thousand throats all screaming "The yids, yids, we've gotta get rid of the yids", that is pretty terrifying. They'd wear uniforms, insignia, the whole thing.
"I don't remember exactly when we decided to fight back, but the pictures we were seeing from Auschwitz and Buchenwald and Dachau changed the shape of our rage, and the slogan "Never Again!" became a command."
And so it was that the fresh-faced cockney (the measured, mid-Atlantic tones of the modern Vidal are the product of elocution lessons taken in the 1950s) signed up with the 43 Group, a crudely armed paramilitary force which began as 43 Jewish ex-servicemen and which by its peak was to number more than 1,000 Jews and gentiles, men and women. "We had turned the cheek for the last time," says Sassoon, who heard about it on the Whitechapel grapevine. "And as a 17-year-old recruit, I was proud to be involved. The men were mostly ex-servicemen, unsung heroes who had fought for five years and had come back to be abused by fascists as they walked down the street. They didn't want anything but peace, but it was disgusting that having just fought a war against Nazism, home-grown fascists were allowed to start reorganising. Something had to be done.
"As soon as I showed an interest I was assigned to a particular group, like everyone else. My guv'nor in the East End group was Jackie Myerovitch, and from him we would get a phone call to be in a certain place at certain time to disrupt a Mosley speech, or one of the pubs. There was even a plot to kidnap the quisling himself, strip him and dump him naked in Piccadilly Circus. Then these incidents, or actions, would begin. It was pretty terrifying. I remember Jackie being badly slashed, but there was no time to worry about such things."
A boy amongst hardened fighting men, Sassoon was to become one of the toughest and keenest of all the informal soldiers.
"He was only a kid, but he was a tough little shtarka", says a former group commander and comrade, retired paratrooper Gerry Lambert, using a Yiddish word that corresponds, more or less, to hard man. Many former 43ers remember Vidal well and his solid reputation of standing firm when the fists started flying. "To think what a big deal hairdresser he would become," said one of the veterans. "You would never have guessed to see him there, deep in the fray. At that time he was just the sort of guy you wanted standing right by your side when the fighting started. And back then, of course, we often had to break the law. It was out of necessity. We had to use the same weapons as the fascists did: knuckle-dusters, coshes, and cut throat razors".
Inevitably the police arrested hundreds of people during the five years of organised violence and on at least one occasion the young Sassoon found himself in jail. "I've lost count of the number of actions I was involved in," he smiles, "but I do remember the night we were told to go up to Kilburn [in north-west London], to break up a fascist meeting. There was a real punch-up. We chased the blackshirts into a pub, but we were ourselves being chased by the police. They arrested us on the spot, threw us in the back of the van and started calling us filthy foreign Jew bastards. They beat the hell out of my old friend Big Mo Levy and threw us in a cell for the night".
Sassoon pauses to reflect on his days of valour in a different world, before he succeeded Teasy Weasy Raymond as crimper to the stars, style pioneer to the sixties counter culture, and went on, after laying down his scissors in the 1970s, to create a range of hair products that have helped him to amass a 100 million fortune, part of which funds the renowned Vidal Sassoon Centre for the Study of Antisemitism and Xenophobia at the Hebrew University, Jerusalem. Now the most famous hairdresser in the world he recalls:
"When we went up before the judge the next morning we told him about the police brutality, but he just said, 'those sort of things do not happen in Britain, now go home and be good boys'." He laughs and repeats again what he has been saying all along: "I was just a private, foot-soldier. I wasn't a particular hero".
In 1948, he left Britain to fight in the Israeli War of Independence. He would have liked to have stayed in the new country, attended university and become an architect, but his family's East End poverty forced him back to London. "I thought if I had to do hairdressing I'd try and be the best I could at it," reflects Sassoon. The rest is history.
At every turn, his modesty will not allow him to describe his double life as anything out of the ordinary for the time and place. "I took a few knocks, but we did physical damage to them, too. That's what happens when there is hate. Violence for its own sake is nonsense, but in defence of one's children and one's elders is a necessity." But to show up for work, in a ladies hairdresser's salon of all places, battered and bruised from a night's fighting, must have been a surreal position for a young man to find himself in.
"Well yes," he says gently, "I had to have a sense of humour. There was one occasion one morning after a particularly nasty tear-up, I went to work at the salon in Mayfair with a badly scratched face and this refined client looked at me and said, "Good God, Vidal, you look terrible. What happened to you?"
"Nothing much, I said. I just fell over a hairpin."
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